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Diana55 Diana55
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7 years ago
The purpose of concept and communication tests is to ________.
A) identify the "losers"
B) select a "winner"
C) collect diagnostic information on strengths and weaknesses
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Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
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6l46l4
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7 years ago
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Diana55 Author
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#2
7 years ago
Absolutely correct, just confirmed!!!
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