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matashola matashola
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7 years ago
Gardenburger is a company that manufacturers meatless products and markets its core brand as the Original.  Gardenburger has since come out with Gardenburger Flame Grilled and Gardenburger Santa Fe offerings.  This is an example of _____.
a.   vertical brand-line extensions
b.   horizontal brand-line extensions
c.   new product-market brand extensions
d.   co-branding
e.   product bundling
Textbook 
Market Based Management

Market Based Management


Edition: 5th
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D-manD-man
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7 years ago
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matashola Author
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7 years ago
So helpful
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