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Home Q & A Board Other Fields Homework Help Business Marketing
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seaweed seaweed
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7 years ago
To speed adoption of a new product, the marketing team should:
A) ensure that features and benefits can be communicated or demonstrated.
B) design the maximum amount of complexity into the product.
C) discourage limited use on a "trial" basis.
D) attempt to make a clean break with existing customer values.
E) rely heavily on word-of-mouth marketing.
Textbook 
Global Marketing

Global Marketing


Edition: 7th
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somemossomemos
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seaweed Author
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#2
7 years ago
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