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dorean dorean
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7 years ago
For ________ purchases, consumers are more likely to be narrow categorizers, whereas for ________ purchases, consumers are more likely to be broad categorizers.
A) massed; distributed
B) positive reinforcement; negative reinforcement
C) evoked set; shaped
D) brand equity; brand loyalty
E) high involvement; low involvement
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
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saltiesaltie
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dorean Author
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7 years ago
Thanks
big_larry_samp
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Yesterday
this is exactly what I needed
Smair87
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2 hours ago
Thanks
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