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Downscale consumers are more brand loyal than upscale consumers because ________.

dorean

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6 years ago

Downscale consumers are more brand loyal than upscale consumers because ________.

Downscale consumers are more brand loyal than upscale consumers because ________.
A) they cannot afford to make mistakes by switching to unfamiliar brands
B) they have loyalty towards companies that target them specifically
C) upscale consumers are never satisfied
D) they have found the brand that satisfies their needs the best
E) intergenerational brand transfer is more prevalent in these households

Textbook

Consumer Behavior

Edition: 11^th

Authors: Schiffman, Wisenblit

Read 231 times

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dorean Author

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6 years ago

Makes sense, thanks dude

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