European consumers tend to be very brand-name conscious, and are especially loyal to top brands.
Indicate whether the statement is true or false
Question 2Chris wants to buy a new car. He watches a commercial of a DarnMotors car and has decided that he would like to test drive one of its latest models. He is probably motivated by the commercial because the information was:
A) personally relevant.
B) presented in a humorous way.
C) based on what others thought of the car.
D) moderately inconsistent with his prior attitudes.
E) based on knowledge and experience.
Question 3Channels used by competitors may be the only product distribution system that is not accepted by both the trade and consumers.
Indicate whether the statement is true or false
Question 4According to Ohno and Toyota, _____ is a category of waste that retains unnecessary inventory between process steps.
a. excess inventory
b. overproduction
c. over-processing
d. waiting time
e. None of the above.
Question 5Trade shows and conventions:
a. Are generally the most important sources for finding new channel members.
b. Are typically a waste of time when it comes to finding prospective channel members.
c. Are useful for finding channel members only in consumer goods industries.
d. Are generally useful sources for finding new channel members.
e. Have greatly declined as a source for finding new channel members.
Question 6Consumers from more collectivist cultures, such as Latin American and Asian consumers, tend to prefer brand new Western brands and purchase them in the early introduction stage.
Indicate whether the statement is true or false
Question 7In the context of involvement, consumers can be involved with many different entities, which makes it important to identify the:
A) object of involvement.
B) degree of subjective involvement.
C) specific emotions elicited by the involvement.
D) enduring needs.
E) situational needs.
Question 8Foreign legislation affecting distribution and agents is an essential part of the distribution culture of a market.
Indicate whether the statement is true or false
Question 9According to Ohno and Toyota, _____ is a category of waste that uses more steps to produce a product than necessary.
a. excess inventory
b. defect
c. unnecessary movement
d. unnecessary transport
e. over-processing
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