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AzJose AzJose
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7 years ago
Cathy just started a job with XYZ Manufacturing Company. She attended an orientation and was given a packet providing information about the various employee benefits XYZ offers. One item in the packet was a booklet and application form from an auto insurer. The insurer offers lower premiums to XYZ employees. The insurer's plan for selling individually-underwritten auto insurance to employees of XYZ Manufacturing Company is called
A) direct response.
B) mass merchandising.
C) personal selling.
D) multiple marketing.
Textbook 
Principles of Risk Management and Insurance

Principles of Risk Management and Insurance


Edition: 12th
Authors:
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Toni_AnnetteToni_Annette
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AzJose Author
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7 years ago
Brilliant ツ
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This helped my grade so much Perfect
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Correct Slight Smile TY
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