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noise noise
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6 years ago
Alvin Electronics sells televisions, surround sound systems, and stereo components made by firms such as Sony, Bose, and Samsung. By selling a broad range of brands in the home entertainment product category, Alvin Electronics is most likely able to achieve ________.
A) idiosyncratic knowledge
B) zero-based channels
C) economies of scale
D) vertical integration
E) site specificity
Textbook 
Marketing Channel Strategy

Marketing Channel Strategy


Edition: 8th
Authors:
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krelinkrelin
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6 years ago
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noise Author
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