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darthmouse darthmouse
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7 years ago
Which of the following statements about channel intensity is most likely true?
A) The more intensively a manufacturer distributes its brand in a market, the more the manufacture can influence how channel members perform marketing channel functions.
B) To control channel functions and their performance, the manufacturer needs to refrain from blanketing or saturating distribution outlets.
C) A channel intensity strategy primarily addresses whether to outsource channel functions or to engage in vertical integration.
D) Saturation is an extreme version of dual distribution that is rarely employed by manufacturers due to monopoly concerns.
E) Total saturation of a trading area is a common channel intensity strategy used by manufacturers.
Textbook 
Marketing Channel Strategy

Marketing Channel Strategy


Edition: 8th
Authors:
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YennYenn
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#1
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7 years ago
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darthmouse Author
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7 years ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
shimyshiguy
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Yesterday
Thank you, thank you, thank you!
Smair87
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2 hours ago
This site is awesome
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