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darthmouse darthmouse
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6 years ago
A manufacturer that uses a branded variants strategy is most likely trying to ________.
A) minimize the transaction costs associated with branded service outputs
B) offer downstream channel members near exclusivity of the brand
C) encourage downstream channel members to carry new brands
D) reduce turnover among downstream channel members
E) alter brand equity among key end users
Textbook 
Marketing Channel Strategy

Marketing Channel Strategy


Edition: 8th
Authors:
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krelinkrelin
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#1
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6 years ago
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darthmouse Author
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6 years ago
Correct Slight Smile TY
hmonier
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Yesterday
Thanks
shangshang
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2 hours ago
Good timing, thanks!
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