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darthmouse darthmouse
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7 years ago
ABC Manufacturing wants to prevent the emergence of gray markets, so the firm requires that its authorized dealers contractually agree to not sell ABC products to anyone but bona fide end-users. What type of channel policy does ABC most likely have?
A) Pricing
B) Ownership
C) Product line
D) Market coverage
E) Customer coverage
Textbook 
Marketing Channel Strategy

Marketing Channel Strategy


Edition: 8th
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!Hachi!!Hachi!
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7 years ago
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darthmouse Author
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7 years ago
THX SO MUCH
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