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revmitchell revmitchell
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6 years ago
Tom received 4 tickets from his boss to the Dallas Cowboys football game for the excellent work he performed on a contract bid for a local Dallas business. This is an example of a B2B sports consumption decision based on
A) marketing objectives
B) internal objectives
C) personal objectives
D) societal objectives
Textbook 
Sports Marketing

Sports Marketing


Edition: 1st
Authors:
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Sports Marketing (Fetchko, Roy, Clow)
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kromonoskromonos
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6 years ago
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