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Home Q & A Board Other Fields Homework Help Business Marketing
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revmitchell revmitchell
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7 years ago
In watching NASCAR, Juan transfers the thoughts of excitement and danger of racing to the corporate sponsors, like Coca-Cola, Burger King, and Interstate Batteries. This is an example of
A) brand preference
B) brand identity
C) secondary brand associations
D) image transfer
Textbook 
Sports Marketing

Sports Marketing


Edition: 1st
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Sports Marketing (Fetchko, Roy, Clow)
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SatiozSatioz
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7 years ago
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revmitchell Author
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7 years ago
Correct Slight Smile TY
MLynneMcMillan
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Smart ... Thanks!
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