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Home Q & A Board Other Fields Homework Help Business Marketing
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revmitchell revmitchell
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Posts: 1059
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6 years ago
In watching NASCAR, Juan transfers the thoughts of excitement and danger of racing to the corporate sponsors, like Coca-Cola, Burger King, and Interstate Batteries. This is an example of
A) brand preference
B) brand identity
C) secondary brand associations
D) image transfer
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Sports Marketing

Sports Marketing


Edition: 1st
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Sports Marketing (Fetchko, Roy, Clow)
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SatiozSatioz
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6 years ago
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revmitchell Author
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6 years ago
Thanks for your help!!
TheMoffattMan
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Yesterday
Correct Slight Smile TY
mikey3091
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2 hours ago
this is exactly what I needed
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