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te3la te3la
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7 years ago
Studies that periodically collect information from random samples of consumers in markets where they were exposed to a campaign are called ________.
A) semiotic tests
B) test market studies
C) tracking studies
D) concept tests
E) inquiry tests
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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7 years ago
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te3la Author
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7 years ago
Very pleased, thank you
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4 years ago
Thanks!
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3 years ago
tahnks so much
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