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burish burish
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7 years ago
For entrepreneurial companies that lack brand and name recognition, and if building name recognition is one of the keys to success on the Web, one effective and affordable option may be to:
A) invest more in online promotion.
B) rely on viral marketing.
C) develop better brand recognition.
D) form strategic alliances with larger companies that can add credibility.
Textbook 
Essentials of Entrepreneurship and Small Business Management

Essentials of Entrepreneurship and Small Business Management


Edition: 6th
Author:
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CalbertoCalberto
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7 years ago
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