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Home Q & A Board Other Fields Homework Help Business Management
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adthz adthz
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7 years ago
Distinguish between the recognition of shortage and recognition of unfulfilled desire components in the problem awareness stage in the consumer decision process.
Textbook 
Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 12th
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#1
Staff Member
A year ago
The recognition of shortage component in the problem awareness stage in the consumer decision process occurs when a consumer recognizes that they have a problem or a need that is not being fulfilled by any of the existing products or services available. The recognition of unfulfilled desire component in the problem awareness stage in the consumer decision process occurs when a consumer recognizes that they want something that they do not have.

I hope that helps. Let me know if you have any other questions.
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