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Which of the following is NOT a method used for setting a communications budget?

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Which of the following is NOT a method used for setting a communications budget?

Which of the following is NOT a method used for setting a communications budget?
A) task-based method
B) percentage-of-sales method
C) integrated method
D) competitive-parity method

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Strategic Marketing

Strategic Marketing

Edition: 1^st

Authors: Mooradian, Matzler, Ring

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Strategic Marketing (Mooradian, Matzler, Ring)

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