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revmitchell revmitchell
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Posts: 1059
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7 years ago
The percentage of sales method of setting the communications budget is preferred by managers because of the following reasons except
A) it is an easy method to use
B) it considers the impact of outside forces
C) no complex models or analysis needs to be conducted
D) tying the budget into sales is more objective than the affordability method
Textbook 
Sports Marketing

Sports Marketing


Edition: 1st
Authors:
Read 107 times
1 Reply
Sports Marketing (Fetchko, Roy, Clow)

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7 years ago
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