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Sitki Sitki
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Posts: 1536
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6 years ago
When developing a communications budget, the percentage of sales method is similar to the objective and task approach.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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Replies
wrote...
6 years ago
FALSE
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