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Consle Consle
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6 years ago
Which method of developing marketing communications budget is often used in highly competitive markets where rivalries between competitors are intense?
A) Percentage of sales
B) Meet the competition
C) What we can afford
D) Objective and task
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
B
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