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Consle Consle
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6 years ago
Which method for developing a marketing communications budget links dollars to defined goals?
A) Percentage of sales
B) Meet the competition
C) What we can afford
D) Objective and task
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
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