× Didn't find what you were looking for? Ask a question
Top Posters
Since Sunday
e
4
h
4
h
4
m
3
d
3
B
3
o
3
w
3
H
3
a
3
c
3
k
3
New Topic  
Consle Consle
wrote...
Posts: 1039
Rep: 0 0
6 years ago
Which method of developing a marketing communications budget establishes a ratio of advertising dollars to sales or market share then reduces the percentage as sales build and the product obtains market share?
A) Arbitrary allocation
B) Meet-the-competition
C) Payout planning
D) Quantitative models
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 44 times
1 Reply

Related Topics

Replies
wrote...
6 years ago
C
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers
  1273 People Browsing
 239 Signed Up Today
Related Images
  
 263
  
 1978
  
 115
Your Opinion
What's your favorite math subject?
Votes: 315