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Consle Consle
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6 years ago
Which method of developing a marketing communications budget establishes a ratio of advertising dollars to sales or market share then reduces the percentage as sales build and the product obtains market share?
A) Arbitrary allocation
B) Meet-the-competition
C) Payout planning
D) Quantitative models
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
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