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bongua185 bongua185
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6 years ago
The payout-planning method of developing a marketing communications budget establishes a ratio of advertising to sales or market share, and then reduces the ratio as the product reaches the threshold level and diminishing returns begin to occur.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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Link-NMLink-NM
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bongua185 Author
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6 years ago
this is exactly what I needed
jodie1
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This calls for a celebration Person Raising Both Hands in Celebration
dedricgard
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2 hours ago
Thank you, thank you, thank you!
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