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bongua185 bongua185
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6 years ago
The payout-planning method of developing a marketing communications budget establishes a ratio of advertising to sales or market share, and then reduces the ratio as the product reaches the threshold level and diminishing returns begin to occur.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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Link-NMLink-NM
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6 years ago
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bongua185 Author
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6 years ago
Thanks
rhockeygirl
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Yesterday
this is exactly what I needed
Zacellison
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2 hours ago
Thanks for your help!!
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