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bongua185 bongua185
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6 years ago
The primary reason companies develop a communications budget using the percentage of sales method is:
A) it tends to be more accurate than the other methods.
B) the budget tends to change with sales, so as sales increase there is more money available for communications.
C) money is available for unique marketing opportunities that arise.
D) it is simple to prepare.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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Link-NMLink-NM
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6 years ago
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bongua185 Author
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6 years ago
Helped a lot
bkrandy
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Yesterday
Just got PERFECT on my quiz
asd454512
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2 hours ago
Thank you, thank you, thank you!
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