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rohu rohu
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7 years ago
Limitations of the percentage of sales method of setting an IMC budget include the following except
A) the communications budget is treated as an expense item
B) the communications budget follows the revenue rather than having the budget drive or generate revenue
C) too much consideration is given on how to build the brand
D) budgets are cut at the times they may need to be increased to reverse declining sales
Textbook 
Sports Marketing

Sports Marketing


Edition: 1st
Authors:
Read 92 times
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SatiozSatioz
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7 years ago
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rohu Author
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#2
7 years ago
Thanks, you were right
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