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Pandos Pandos
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6 years ago
The cognition component of a person's attitude would typically be more influential than the affect component for purchases such as scented candles, bath salts, and luxurious towels.
a. True
b. False
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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
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OrmfnOrmfn
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Pandos Author
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6 years ago
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