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Pandos Pandos
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8 years ago
The cosmetics giant L'Oreal offers several product lines at a variety of prices. It targets the luxury market with its brand Helena Rubinstein, while less expensive offerings such as Elseve are targeted to large department stores and discounters. Is this practice a differentiated targeting strategy or an undifferentiated targeting strategy? Explain your answer.
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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
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tic_tactic_tac
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8 years ago
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Pandos Author
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7 years ago
Wow, extremely helpful
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