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alperkilic alperkilic
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6 years ago
You are a brand manager at Kraft Foods.  You have just received a copy of the corporate plan.  The corporation will be continuing to follow a penetration strategy.  As the brand manager, you must now develop a marketing plan for your brand.  Identify the four fundamental marketing strategies and explain how each will, or will not support the corporate penetration strategy.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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BlueFusionBlueFusion
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alperkilic Author
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#2
6 years ago
Correct again Happy Dummy
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