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Contesso Contesso
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7 years ago
When Kraft Foods launched Oreo brand cookies in China in 1996, they found that Oreo was too sweet for the Chinese palate, and the price was too high. Oreo reformulated a less-sweet chocolate-covered wafer and reduced its price. This strategy is referred to as product extension approach.
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Global Marketing

Global Marketing


Edition: 7th
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somemossomemos
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