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elpkiosk elpkiosk
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6 years ago
When Breyers sells Oreo Cookies and Cream ice cream, Breyers purchases ground Oreo cookies for inclusion in the ice cream and prominently displays the Oreo name on its packaging. This is an example of ________.
A) chunking
B) family branding
C) modeling
D) licensing
E) shaping
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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handsome93handsome93
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6 years ago
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elpkiosk Author
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#2
6 years ago
Very helpful, thanks for sharing your knowledge with me
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