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Rgary Rgary
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6 years ago
Breyers and Reese's have worked together to create Breyers Ice Cream with Reese's Peanut Butter Cups. This is an example of ________.
a. family branding
b. ingredient branding
c. private-label branding
d. individual branding
e. generic branding
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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jhollin1138jhollin1138
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6 years ago
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