Breyers and Reese's have worked together to create Breyers Ice Cream with Reese's Peanut Butter ...

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Breyers and Reese's have worked together to create Breyers Ice Cream with Reese's Peanut Butter ...

Breyers and Reese's have worked together to create Breyers Ice Cream with Reese's Peanut Butter Cups. This is an example of ________.
a. family branding
b. ingredient branding
c. private-label branding
d. individual branding
e. generic branding

Textbook

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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