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bongua185 bongua185
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6 years ago
Selling Reese's Peanut Butter Cup milkshakes at Dairy Queen is an example of:
A) flanker branding.
B) extension branding.
C) cooperative branding.
D) complementary branding.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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