Kraft foods quit advertising Oreo cookies on television shows targeted to kids 12 and under due to pressure from parents.
Indicate whether the statement is true or false
Question 2Marketing research is a ____________________ industry in the United States.
Fill in the blank(s) with correct word
Question 3Consumers with cable zap ads more than 50 percent of the time.
Indicate whether the statement is true or false
Question 4The marketing manager adjusts the marketing mix element(s) with the ____________________ as the main
target.
Fill in the blank(s) with correct word
Question 5Zipping is when consumers skip up to 75 percent of ads in recorded TV shows.
Indicate whether the statement is true or false
Question 6____________________ spans the informational boundary between the firm and its environment.
Fill in the blank(s) with correct word
Question 7German consumers tend to avoid ads more than their American counterparts do.
Indicate whether the statement is true or false
Question 8Marketing research became a significant business activity after World War II when the economy changed from a
production orientation to a(n) ____________________ orientation.
Fill in the blank(s) with correct word
Question 9Wal-Mart TV network reaches 113 million consumers shopping at Walmart Stores.
Indicate whether the statement is true or false
Question 10The basic purpose of marketing research is to assist marketing managers in making more informed
____________________.
Fill in the blank(s) with correct word
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