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Consle Consle
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6 years ago
Kraft Foods cut traditional advertising dollars and shifted the money to digital media. This illustrates the emerging trend of:
A) emphasis on customer engagement.
B) increases in perception of brand parity.
C) explosion of digital media.
D) integration of media platforms.
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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bukharifaranbukharifaran
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6 years ago
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