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Consle Consle
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6 years ago
Kraft Foods cut traditional advertising dollars and shifted the money to digital media. This illustrates the emerging trend of:
A) emphasis on customer engagement.
B) increases in perception of brand parity.
C) explosion of digital media.
D) integration of media platforms.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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bukharifaranbukharifaran
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6 years ago
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