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mobious74 mobious74
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7 years ago
The owner of Fiama Electric overheard the manager of a competing firm discussing his new exclusive distribution strategy. You explain to him that this strategy entails
A) only one trucking firm being given the exclusive transportation contract to deliver the products.
B) distributing the product through as many warehouses and retailers as possible, thereby excluding no one.
C) the manufacturer granting the right to distribute and sell the product to only one wholesaler or retailer in an area.
D) distributing through the use of a limited number of outlets for a product.
E) a firm selecting only those wholesalers and retailers who will give exclusive attention to their product.
Textbook 
Business Essentials, Canadian Edition

Business Essentials, Canadian Edition


Edition: 8th
Authors:
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7 years ago
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