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Burberry, whose plaid-lined gabardine raincoats have been a symbol of British tradition since 1856, is repositioning itself as a global luxury brand like Gucci and Louis Vuitton. This is an example of behavioural segmentation.
A) True
B) False
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Business Essentials, Canadian Edition

Business Essentials, Canadian Edition


Edition: 8th
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RoBoCoP_96RoBoCoP_96
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You make an excellent tutor!
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