Top Posters
Since Sunday
5
k
4
c
4
M
3
t
3
i
3
B
3
k
3
m
3
c
3
o
3
l
3
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
Timmy Timmy
wrote...
Go to Answer
Posts: 540
Rep: 0 0
6 years ago
Since the circulations and costs of advertising (line rates) vary among newspapers, the advertiser must have a way of comparing the alternatives. To make this comparison, the advertiser may use a standard figure called the
A) position charges
B) multiple page charges
C) line rate
D) cost per thousand (CPM)
E) split runs
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
Read 65 times
1 Reply
Tuckwell, Canadian Advertising in Action, 11e
Replies
Answer verified by a subject expert
GagusGagus
wrote...
#1
Posts: 358
Rep: 6 0
6 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

Timmy Author
wrote...

6 years ago
This helped my grade so much Perfect
kaytee23
wrote...

Yesterday
Thank you, thank you, thank you!
annakc
wrote...

2 hours ago
This calls for a celebration Person Raising Both Hands in Celebration
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  807 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 324
  
 392
  
 151
Your Opinion
What percentage of nature vs. nurture dictates human intelligence?
Votes: 432
Previous poll results: What's your favorite funny biology word?