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Timmy Timmy
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6 years ago
Since the circulations and costs of advertising (line rates) vary among newspapers, the advertiser must have a way of comparing the alternatives. To make this comparison, the advertiser may use a standard figure called the
A) position charges
B) multiple page charges
C) line rate
D) cost per thousand (CPM)
E) split runs
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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Tuckwell, Canadian Advertising in Action, 11e
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GagusGagus
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6 years ago
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Timmy Author
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6 years ago
this is exactly what I needed
mikey3091
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This helped my grade so much Perfect
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This site is awesome
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