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Mari-chi Mari-chi
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6 years ago
Describe the factors that are contributing to the popularity of outdoor advertising.
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Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
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6 years ago
The specialization and fragmentation in other media has caused advertisers to shift dollars toward outdoor. Many planners now pay more attention to when and why consumers come in contact with media and advertising messages, and believe the proximity and timing of advertising exposure are important. Outdoor ads can reach people when they are ready to buy. Finally, new technologies are transforming a static medium to a dynamic and interactive one.
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