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Consle Consle
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6 years ago
In dual-channel marketing, to avoid confusing individuals who might see messages aimed at consumers and other messages aimed at businesses promoting different benefits, companies often engage in dual branding.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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SunardySunardy
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6 years ago
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Consle Author
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6 years ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
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Thanks for your help!!
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2 hours ago
You make an excellent tutor!
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