Top Posters
Since Sunday
j
4
m
4
4
4
n
3
m
3
R
3
V
3
e
3
w
3
j
3
a
3
New Topic  
Consle Consle
wrote...
Posts: 1039
Rep: 0 0
6 years ago
In dual-channel marketing, if the benefits sought from a product differ between the consumer and business-to-business markets, the best marketing strategy is to create separate communication messages.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 41 times
1 Reply
Replies
Answer verified by a subject expert
SunardySunardy
wrote...
Top Poster
Posts: 781
Rep: 3 0
6 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

Consle Author
wrote...

6 years ago
Thanks
wrote...

Yesterday
this is exactly what I needed
wrote...

2 hours ago
This helped my grade so much Perfect
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers
  947 People Browsing
Related Images
  
 191
  
 270
  
 403
Your Opinion
Which industry do you think artificial intelligence (AI) will impact the most?
Votes: 405