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bongua185 bongua185
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6 years ago
The product positioning strategy based on a product trait or characteristic is which type of positioning approach?
A) Product attributes
B) Competitors
C) Use or application
D) Price-quality relationship
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
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