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bongua185 bongua185
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7 years ago
The product positioning strategy based on how a product is used is the ________ positioning approach.
A) product attributes
B) competitors
C) use or application
D) price-quality relationship
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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#1
7 years ago
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