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Sitki Sitki
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Posts: 1536
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6 years ago
What roles do advertising account executives play in developing campaigns?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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6 years ago
The advertising account executive is the key go-between for the agency and the client company. The executive solicits the account, finalizes the details of the contract, works with the creative department that will prepare the campaign, and helps the client company define its major message.
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