When an accountant serves as a spokesperson in an advertisement for an accounting service, viewers ...

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When an accountant serves as a spokesperson in an advertisement for an accounting service, viewers ...

When an accountant serves as a spokesperson in an advertisement for an accounting service, viewers who are also accountants find the ad to be more credible based on:
A) attractiveness.
B) similarity.
C) likeability.
D) persuasiveness.

Textbook

Integrated Advertising, Promotion, and Marketing Communications

Edition: 8^th

Authors: Clow, Baack

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