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bongua185 bongua185
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Posts: 1007
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6 years ago
The media budget schedule that maintains some minimal level of advertising at all times during the year, but increases advertising at periodic intervals is:
A) continuous.
B) gross impressions.
C) pulsating.
D) flighting, or discontinuous.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 42 times
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6 years ago
C
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