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bongua185 bongua185
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6 years ago
A lifetime value analysis creates a figure that represents the:
A) sales revenue generated by a customer throughout his or her lifetime with a brand or company.
B) present value of the profit revenue generated by a customer in a particular product category.
C) present value of the profit revenue of a customer throughout the lifetime of a relationship with a brand or company.
D) profit revenue of a customer throughout his or her lifetime.
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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SunardySunardy
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